Donate For Priscila

THE MAIN CHARACTER FROM A SOAP OPERA SUFFERS AN ACCIDENT
AND SHE WOULD ONLY RECOVER WITH DONATIONS FROM THE PUBLIC.

Agency:

LEO BURNETT TAILOR MADE

CLIENTS:

SBT CHANNEL AND CLUBE SANGUE BOM

• 83 million people reached

• 8 million interactions on social networks

• U$ 19 million in spontaneous media

• 431 minutes of exposure in open TV

• #1 on google searches followed

   by President Dilma`s Impeachment

• an increase of 31% in blood donations