Print For Help HP


HP PRINTERS TURNED PRINTERS INTO A MEDIA TOOL THAT SPREADS POSTERS THROUGH THE E-PRINT FEATURE.

IN BRAZIL, 200,000 PEOPLE GO MISSING EVERY YEAR. POSTERS ARE STILL THE BEST WAY TO HELP.
8 OUT OF 10 PRINTERS SOLD IN BRAZIL ARE HP.

E-PRINT IS A MOBILE PRINTING TECHNOLOGY THAT ALLOWS ANYONE TO PRINT FROM ANYWHERE
BY SENDING AN EMAIL TO THE PRINTER. THE PERFECT FEATURE TO BRING UP PRINTING RELEVANCE:
TO CONNECT THE PRINTERS AND SPREAD THE POSTERS.

PRINT FOR HELP IS A HELPING SOCIAL NETWORK THAT ENABLED PRINTING POSTERS DIRECTLY ON HP PRINTERS.
TO BECOME A MEMBER, USERS SIMPLY NEED TO REGISTER THE HP PRINTER’S EMAIL AND ZIP CODE.

AGENCY:

FCB BRASIL

CLIENT:

HEWLETT-PACKARD

 
 

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