Trip Book Smiles
WE CREATED THE TRIP BOOK SMILES,
A BOOK WHOSE STORY TAKES PLACE IN THE CITY WHERE THE READER IS.
IF THE READER TRAVELS WHILE READING THE BOOK,
THE SAME STORY WILL MAKE REFERENCES TO PLACES IN THE READER’S NEW LOCATION.
ESPECIALLY SELECTED SMILES CLIENTS EXPERIENCED
WHAT IS TO TRAVEL WITH AN ELECTRONIC BOOK THAT COMBINES E-PAPER
AND GEOLOCATION TECHNOLOGIES IN AN UNPRECEDENTED WAY.
AGENCY:
FCB BRASIL
CLIENT:
SIMLES MILES PROGRAM
MARCELO RUBENS PAIVA
THE AUTHOR OF THE FIRST TRIP BOOK STORY IS ONE OF BRAZIL’S MOST PROMINENT AUTHORS.